Working Websites For Working People
‘SEO Is Hard But It’s Not Rocket Science’
‘SEO Is Hard But It’s Not Rocket Science’
Do you want to know more about why your business website appears where it does on Google, or explore your Google Analytics data in more detail, or do you want to complain about GoDaddy, WIX or WordPress?
Do you see your company website as a long term investment in your business or as just an endless succession of bills, jargon, missed targets and disappointment?
Are you happy with the amount of new sales and business contacts being generated by your internet marketing or would you be happy with some more?
‘Web Designer Or Graphic Designer?’
‘Web designers’ tend to be ‘graphic designers’ who are adept at creating ‘online brochures’ know in the trade as ‘brochureware’. They build beautiful websites that make business customers feel proud of their company.
It is the dream of every company and organisation to have a website listed at the top of Google search results for their own particular business niche or location or market.
Getting your business to the top of the search engine rankings needs so much more than graphic design.
‘SEO Magic Buttons And SEO Fairy Dust?’
To get your website to the top of the first page of Google is to make your voice heard above all others and your business or organisation can’t afford not to be there – especially if your competition already is.
There are no “special contacts at Google,” no “SEO fairy dust” and no “SEO magic button’. Effective search engine optimisation is a long term marketing strategy.
But Google does offer an extensive list of webmaster guidelines for building Google friendly websites that rank well on chosen or targeted searches.
‘Do I Need A Digital Marketing Strategy?’
Business owners know that developing a digital business marketing strategy is no longer a luxury, but has become a business necessity.
To be successful a business website needs much more than a web designer. Companies need to target and position their website on Google business searches before any colours are even considered.
They need to know how people are using the web to find properties, goods or services. And also where website visitors will be coming from.
‘My Website Designer Forgot To Do SEO’
Despite the fact that SEO has the highest ROI of any ecommerce marketing strategy, most business websites are built by web designers with very little interest in how potential customers will actually find the site.
Your website may be beautifully designed but if your designer has overlooked the SEO, you are wasting your time on the internet and you are wasting your money on that website.
Without SEO your competitors are probably outranking you on Google searches and are receiving sales leads and meeting new business contacts.
‘I’m Supposed To Be Top Of Everything’
It’s important for people to see your business when they enter search keywords related to your business. The more Keyword relevant so the higher it appears in the search engine rankings.
The more likelier a potential client sees a link, the more likely they are to click on the link that sends them to your landing page or main website
That’s free traffic from people actively searching for this information, making them more likely to take action, whether it’s to ask for more information actually buy a product.
SEO is not easy but it’s not rocket science either
Your website may be very beautiful but by addressing a few quality control issues we can make it work a lot harder for you.
Google does offer an extensive list of SEO web design guidelines for the creation of search friendly web pages and further advice and tools to get these pages listed at the top of searches. SEO takes time, effort, and skill – but it’s definitely not rocket science.
If your business website is not generating enough new sales, instructions or new business contacts the Google optimisation guidelines may have been overlooked by your web designer or SEO agency.
Contact us to discuss our ‘website quality control’ approach to expanding your business locally, nationally or globally.
What have you got to loose?