Keyword research is the first and most important step when designing a web site for a snall busness or local tradesman. There is no point in designing a website that no one can find or that no one is looking for.
If you receive an email that says “We guarantee to get you to the top of Google searches”, our advice is to delete it immediately. Similarly it is a good idea to check exactly what your SEO is delivering for you in terms of search engine postioning. Is your web design agency creating content for the sake of creating content. Where are the results?
If you are confused or unhappy about your own website positions on Google then please contact us to discuss your search engine marketing problems
How To Get To The Top Of Google
The secret is to draw up a list of all of the different Google searches that a potential cutomer could make to find your products or services. From the keyword research we can start to design a website that will outrank cometitors and compete for searches on the Google search engine.
We include these search terms in the very fabric of the site by building menus with these keywords that lead to pages named with these keywords. These pages contain good quality information relevant to the keywords with descriptions and titles that include the keywords. We do it subtly to avoid accusations of ‘keuword stuffing’ which can lead to penalties from Google.
Keyword Research Is Vital For Scuccessful Business Websites
In this example, we are working for an enterprise level client who wants their website to be found on the very widest range of ‘heavy machinery’ searches on Google.
Heavy machinery is a big niche and our keyword research showed that the way the people searched for heavy machinery could be broken down into different categories.
Searches were made by industry, machine type, manufacturer, spare part, supply chain and condition.
- Industry – construction, road building, mining, quarrying, agricultural, forestry, logging, material handling, etc
- Machine Type – front loaders, bulldozers, cranes, rollers, graders, backhoe loaders, excavators, forklift trucks, low-bed trailers, etc
- Manufacturer – Caterpillar, Komatsu, Volvo, John Deere, Hitachi, Cummins, Detroit Diesel, Terex, Bomag, Bobcat, etc
- Spare Part – hydraulics, electrical components, cooling systems, fuel systems, power trains, engine filters, frame & body parts, etc
- Supply Chain – distributors, exporters, importers, suppliers, buyers, traders, dealers, etc.
- Condition – surplus, new, second hand, OEM, replacement, used, aftermarket ,rebuilt, reconditioned, etc
In time we will add all countries and major cities in the world which should cover all of the search phrase permutations that can be made from these heavy machinery keywords.