How Do I Check The SEO Marketing Plan Is Working?
With a range of search engine marketing services, we can tailor an organic search marketing package to meet your budget and needs. Our online SEO marketing and business development strategies have been tried and tested to achieve high search engine placements for key word searches related to your company and your niches.
We use key performance indicators guide us and help us to fine tune any search engine optimisation issues that arise during the SEO campaign. We can also help you to quantify any keyword promotion issues or SEO quotes you are considering.
Best KPIs & Analytics To Measure SEO Campaign ROI
KPIs work as a control system that lets you identify which search engine optimisation tactics work and which don’t. By monitoring the right KPIs we avoid wasting our time time and your money on something that isn’t producing qualified inquiries that delivers the expected profit on return.
By tracking the right search performance metrics, you’ll be able to answer these questions.
1) Is your SEO strategy effective enough?
2) How can you ensure your efforts drive tangible results?
3) What can you do to develop your website performance?
These are the 10 critical indicators that we will use to help define and deliver your organic search engine marketing campaign.
1. Organic traffic
This KPI measures how many visitors come to your website from organic search results. It’s one of the most important metrics to consider, as its growth denotes you reached the main SEO objective: growing the number of people seeing and visiting your website.
2. Search rankings
It’s not a secret the higher your website ranks for the relevant keywords, the better. Search rankings are a crucial KPI because it directly correlates with your SEO success. Once you get the higher search positions, you’re about to reach the other objectives such as traffic, leads, and conversions.
3. Search visibility
Search engine visibility indicates how often your domain is shown in search results for the keywords it’s ranking for. This KPI can be quantified by the number of impressions.
Links should always be considered as a key SEO metric for content marketers and SEO experts. Backlinks are among the most important factors behind the rankings now. It means that your SEO strategy should be revolving around acquiring links.
5. Organic CTR
Click-through rate (CTR) is a performance metric that measures the ratio of clicks on your link to the total number of users who viewed the search results. In other words, high CTR = high traffic.
6. Branded traffic
Branded traffic is the traffic that comes from users who searched for the terms that contain your company name. If brand awareness is important for your brand (and it should), branded traffic should be your primary KPI.
8. Average session duration
How much time do your visitors usually spend on your website? Do you engage them to stay longer? Average session duration is a prominent metrics you should consider to measure the user engagement on your website.
9. Organic cost per click
Organic Cost Per Click (CPC) defines how much you pay for each visitor coming from organic search results. You can calculate this cost with the following formula: Your budget / Website traffic. If your SEO strategy is effective enough, CPC will decrease every month.
ROI (Return On Investment) is an indicator you can measure for all your marketing campaigns. Calculating ROI for SEO, you’ll determine whether the net income is worth the money you spend optimizing your website. Here’s the formula to calculate your ROI percentage: (Gain from Investment – Cost of Investment) / Cost of Investment