Corporate Branding Graphic & Website Designers
Successful business branding gives a company, its products and its services a clear and memorable corporate identity that potential customers can identify with and be inspired by.
Is your business perceived as modern? traditional? high tech? dynamic? big? solid? friendly? authoritative? Or even: small? dated? insubstantial?
Brand identity is defined as “the outward expression of a brand, including its trademark, name, communications, and visual appearance.”
Graphical Design Elements Of Brand Identity
In the real world a professional graphic designer will create the 5 key elements of brand identity to create a consistent style for use on business cards, corporate brochures, sales propositions, annual reports, advertising flyers, business signs, the sides of vehicles or on company uniforms
Brand Color Palette
Shapes and Patterns
Corporate Identity & Business Branding
Corporate identity and business branding helps shape the way potential customers, employees or investors will judge the organisation.
To their cost, many companies see the website as the final job for the graphic designer and are left with a two dimensional online representation of their business known as ‘brochure ware’.
If you need to see an example of such online brochures do any search on Google and then go to page 3 of the results.