Is Your Estate Agency Website Fast Enough To Make The Google Search Results
The ultimate goal of every Shrewsbury estate agency website is to be listed on the first page of Google search results for a multitude of property related keywords relevant to the company, it’s niche and it’s location.
How does Google decide who is the best estate agent in Shrewsbury ?
Google collects information about billions and billions of websites and web pages.
In the blink of an eye, the Google algorithm scans, rates and organises this information to produce a list of the most relevant and informative results for whatever you are looking for.
Google is using a lot of expensive computer power to index the web and their webmasters’ guidelines are there to make things easier and more efficient for everyone.
The real issue with website design is that there are 20 or more computers that will have to view your web pages before any human beings get a chance to see them.
Convincing Google that your estate agency is ‘Number One for Property In Shropshire’
So before any keywords are entered into the search bar, Google has already made a number of quality assurance checks on your site that will effect your search engine positioning. Google knows how fast your site is to download and how easy it is to use.
So the first thing we have to check in any estate agency marketing exercise is Website Performance and Accessibility
Website performance and download speeds
Performance – Google puts the customer first. Nobody likes waiting for a website to download and Google knows that visitors are not prepared to wait more than a few seconds. If the visitor leaves early Google counts that as a bad experience and Google doesn’t like ranking sites which provide bad user experiences.
Page speed is a direct ranking factor and can also affect rankings indirectly, by increasing the bounce rate and reducing dwell time. In fact Google tests the download speed of your site at 6 different stages from the time taken for the first appearance of any information to the full download when everything has loaded in the device’s memory and is now ready to be used.
Website accessibility and usability
Accessibility – Google is always keen to avoid potential bad experiences for searchers so it is vital that everyone who finds your website can easily read, understand, navigate, and interact with your content.
Google also considers how your information is presented, encouraging the use of titles and headers to help readers scan long articles, alt tags to identify slow loading images and descriptive links rather than ‘Read more’.
Visitors need to be able to use your website regardless of ability or device or location. There are assistive technologies that help people with disabilities such as sight readers and screen magnifiers and there are a multitude of different browsers and devices that need to understand your site.