In order to rank as number one estate agents, it is imperative to optimise the performance of your website to meet Google’s high standards. Fast download speed and user-friendly accessibility are paramount to helping Google rank your estate agent website as number one
SEO That Ranks Estate Agent Websites At Number One
By ensuring your website provides a seamless and engaging user experience, you can enhance your chances of securing a prominent position in Google’s search results. Remember, Google prioritizes user satisfaction, and aligning with its guidelines will ultimately benefit your website’s visibility and success.
Google processes an immense amount of data from countless websites and web pages. With lightning speed, its algorithm scans, evaluates, and organizes this information to present the most relevant and informative results for users. To streamline this process, Google has established webmaster guidelines to ensure efficiency and effectiveness for both searchers and website owners.
Optimising for Google’s Different Types Of Property Search Results
Google offers various ways to compile and display estate agency information and properties. For instance, when searching ‘Shrewsbury estate agents,’ the top of the results page shows pay-per-click (PPC) Google Ads, followed by a Google map with links to Google My Business listings.
Then, the top 10 organic search results display the websites that Google deems most informative. Additionally, Google provides search results for maps, images, videos, and news, requiring optimization of images, blog posts, and YouTube videos to ensure visibility across different search formats.
Focus on Website Performance and Accessibility:
Before a user even enters a keyword in the search bar, Google will conduct various quality assurance checks on your estate agency website.
Google assesses factors like download speed and usability and if it can not guarantee the searcher a good user experience your pages will be demoted down the search engine results
The Significance of Website Performance and Download Speed:
Website Performance: Google prioritizes user satisfaction. Slow-loading websites lead to impatient visitors, resulting in a negative experience. Google penalizes sites with poor user experiences by affecting their rankings. Page speed directly influences rankings and indirectly affects metrics like bounce rate and dwell time. Google meticulously evaluates your site’s download speed at six different stages, from the initial appearance of information to the complete loading of all elements.
The Importance of Website Accessibility and Usability:
Website Accessibility: Google also considers how your information is presented to users. It encourages the use of titles, headers, alt tags for images, and descriptive links to enhance readability and navigation. Your website should cater to users with varying abilities, devices, and locations. Factors like assistive technologies for individuals with disabilities and compatibility across different browsers and devices play a crucial role.
SEO Strategies for Multi-Office Estate Agents:
By implementing robust SEO strategies, multi-office estate agents can establish dominance in local Google property searches. We analyse and optimise your website for a wide range of relevant keywords and search terms.
By optimising for different Google search formats and channels, such as maps, images, videos, and news, can further enhance your online visibility. Contact us to stay ahead of the competition.
Contact us to stay ahead of the competition.