Search And Submit are dedicated to providing exceptional local PR and international SEO services for multi-office estate agents, estate agency franchises, chains and niche property companies
Generating Property Valuations Using SEO Not Rightmove
We advise estate agents that they might as well take control of their online presence and reduce dependence on third-party portals like Rightmove by investing in a robust SEO strategy.
Step 1: Understand the Landscape
First, recognise that Rightmove has been the sole survivor among property portals. It operates on a subscription model, where estate agents pay to display their properties. Rightmove’s allure lies in its perceived expertise in digital marketing and branding.
Step 2: Identify the Challenge
Estate agents often surrender their online marketing efforts to third parties due to a shortage of experienced and proficient marketers. This leads to tasks being delegated to administrators or added to the already overflowing to-do lists of sales staff.
Step 3: Realize the Potential of SEO
Consider this: If estate agents could assemble a team capable of dominating local property-related searches on Google, just as Rightmove does, why would they need to pay Rightmove?
Step 4: Harness the Power of SEO
Invest in hiring skilled SEO professionals who can elevate your agency’s online presence. These experts can strategically optimize your website and content to rank higher in search engine results, increasing your visibility to potential clients.
Step 5: Create Valuable Content
Develop informative and engaging content related to your local property market. Share market insights, property tips, and neighborhood guides on your website and social media platforms. This not only enhances your credibility but also attracts organic traffic.
Step 6: Optimize for Local Searches
Tailor your SEO strategy to focus on local keywords and phrases that potential clients use when searching for properties in your area. Google My Business optimization is crucial for local visibility.
Step 7: Leverage Social Media
Utilise social media platforms to share property listings, interact with your audience, and build a community around your brand. Social media can play a significant role in driving traffic to your website.
Step 8: Monitor and Adapt
Regularly track your SEO efforts using analytics tools. Adjust your strategy based on performance data to ensure ongoing success in dominating local property-related searches.
Step 9: Promote Your Expertise
Highlight your agency’s expertise in the local property market. Showcase successful transactions, client testimonials, and any unique selling points that set you apart from competitors.
Step 10: Connect with Industry Professionals
Collaborate with local influencers, real estate bloggers, and other professionals in related fields to expand your network and gain exposure.
Promote Estate Agents Using SEO Not Rightmove
For more insights and guidance, feel free to contact us.