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Local Google SEO For Multi Office Estate Agents

Which Estate Agents Are Dominating Google Property Searches In Shrewsbury?

On the streets of Shrewsbury estate agents have prime town centre offices and feature prominently in local newspapers and publications such as the Shropshire Star, Shrewsbury Chronicle or the Shropshire Magazine.

But how high a profile do these estate agencies have online?

From sales to lettings to investments, most property transactions today begin with a Google search. Potential clients will use an infinite number of possible search phrases to begin finding the property or property service they are looking for.

Your estate agency website needs to be engaging with potential customers and providing the answers to their questions no matter when, where or how they begin searching for Shrewsbury  properties and property information

It is vital that your estate agency website is in the top 10 search results for as many possible Shrewsbury property related search terms as possible. And we really do mean as many as possible.

Let’s explore the search term landscape and see how many different keywords and key phrases customers can use to begin researching property matters in Shrewsbury.

Which keywords & search terms are your customers using for property searches on Google?

It is the dream of every estate agent to have a website listed at the top of Google search results for their own particular property niche or location or market. Let’s try and define the range of keywords and key phrases that can be used to search for property and quickly determine who are the dominant online estate agents in our area.

Let’s simply type some different Shrewsbury property search phrases into Google and see who keeps turning up on the first page.

So let’s start with the obvious ones and try making a search for ‘Shrewsbury estate agents’, ‘Shrewsbury estate agent’, ‘estate agents in Shrewsbury’ and  ‘estate agency near Shrewsbury’.  Now try ‘Shrewsbury letting agents’,  ‘Shrewsbury lettings agent’ and ‘Shrewsbury property agents’.

Next some more property specific searches such as ‘’House For Sale SY2′, ‘Flat to rent Shrewsbury’,  ‘Development land for sale in Shrewsbury’ or ‘Shrewsbury property investments.’

Now try ‘House with fishing rights Shrewsbury’, ‘ Large house with paddock near Shrewsbury ’ to ‘Pub with planning Shrewsbury area’ and ‘Luxury properties close to Shrewsbury School’.

How often is your estate agency website in the top ten for Local Google property searches?

For a multi office estate agent or regional estate agency chain the next step is to expand the reach from ‘Shrewsbury’ searches to include the other towns and villages covered.

So an estate agent with rural, luxury and agricultural properties for sale across Shropshire needs to cover property searches made for Telford, Albrighton, Bridgnorth, Church Stretton, Cleobury Mortimor, Craven Arms, Ellesmere, Ironbridge, Ludlow, Market Drayton, Much Wenlock, Newport, Oswestry, Shawbury, Shifnal, Wem and Whitchurch.

Is your estate agency on the first page of Google map, image, video and news searches?

Let’s explore the different options Google uses to compile and display estate agency information and properties and start by looking at the different ways to be included in search results for the basic text search of ‘Shrewsbury estate agents’.

At the top of the results page are the pay per click (PPC) Google Ads, then a Google map with 3 links to Google My Business listings.

Next comes the the top 10 organic search results with links to the websites that Google considers provides the best information.

Even for the most obscure search terms there can be thousands of websites providing the relevant information to guide the searchers on their quest for information. 

It’s more complicated than you think as Google provides search results in a number of  ways. As well as the standard text search, Google also compiles results pages for maps, images, videos and news.

Are your images, blog posts and You Tube videos optimised for Google Searches?

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