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Which Keywords & Search Terms Are Learners Using To Find Training Courses?

FE & Skills Training Search Term & SEO Keyword Research

The ultimate goal of every further education or skills training website is to reach the top of ALL keyword searches relevant to the college or training company, its niche, its courses and its location. Or at least be included in the first 10 search results for most of them.

The bottom line is that if your training company, services or courses are not available on the front page of search engines you may lose the sale or instruction, either to a competitor or because the buying impulse is lost.

Search engine optimisation is one of the quickest and most cost-effective methods for finding learners. It is vital that potential learners can easily and regularly find your site, your services and your courses. If your business website is not listed, they can not help you.

We offer specialist marketing consultancy services to improve your search engine rankings. Our optimisation services ensure the correct positioning, placement and promotion for your company and your courses. We help you to do it once and do it right. more info on SEO marketing plans for training providers

Search Engine Optimised Websites For Training Companies

Our SEO design process starts with finding the keywords and search terms that potential learners will type into Google, Bing and Yahoo to find the courses they want to take.

Search engines exist to serve their customers the most precise answers to their search queries as quickly as possible. So, the real issue here is that Google, Bing and Yahoo will view and judge every one of your web pages before any human being or potential learner get’s a chance to see them. We concentrate on getting the technical SEO elements right such as how your web pages have been built, how fast they load and how easy they are to use.

We then advise our clients to focus on the information conveyed by their pages rather than appearance. Useful content is timeless but a nice appearance is always subjective and depends mostly on current graphic design trends and fashion..

Search Term & Keyword Research For Training Companies

We can answer any search engine questions you might have and advise you on any promotion issues or quotes you are considering. With a range of internet marketing services, we can tailor a promotional package to meet your budget and needs.

Our online SEO marketing and business development strategies have been tried and tested to achieve high search engine placements for searches related to individual training courses and specialised training niches.

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