SEO Audits, Marketing Analysis & Website Quality Control
Once again, what you pay depends on what you’re buying. I’ve listed a few common projects and the prices I’ve seen SEO firms charging for them.
Basic SEO audit, £600 to £2,000.
This might take an SEO firm 5-10 hours to produce, depending on the number of pages on the website and amount of content on the pages.
It involves looking at URL structure, HTML code, content, layout, and a number of other factors and then writing general SEO guidelines with some specific examples of changes to be made.
The deliverable is a document that is valuable for a company that already has a technical employee on staff who can implement the changes and merely needs a little direction.
For a company without a technical employee on board, the deliverable would do little more than prove that the SEO firm seems to know what they’re talking about.
It can be a good way to test out an SEO firm to see how responsive they are and how you might like working with them.
Detailed SEO audit, £3,000 to £20,000.
A detailed SEO audit can take quite a bit more time than a basic audit. More than just general guidelines and examples, a detailed audit is a step-by-step manual on what needs to be done on every page of a client’s website to optimize it.
It removes all guesswork, and the final deliverable is effectively a how-to book on SEO, custom tailored for the client. This document can number hundreds of pages.
I would not recommend a detailed SEO audit for a client unless they absolutely could not grant my firm direct access to their website. It easily takes twice as long to explain all the changes needed on a website and how to make those changes than it would for an SEO firm to just make the changes.